AMSTERDAM by Jung Von Matt/Limmat Zurich for Mercedes-Benz

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AMSTERDAM

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Industry Automotive products, services and accessories
Media Radio
Market Switzerland
Agency Jung Von Matt/Limmat Zurich
Executive Creative Director Alexander Jaggy
Creative Director Michael Rottmann
Account Supervisor Thomas Hinderling
Production Jingle Jungle
Released July 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: MERCEDES-BENZ SCHWEIZ
Product/Service: LINGUATRONIC VOICE CONTROL
Agency: JUNG von MATT/LIMMAT
Executive Creative Director: Alexander Jaggy
Creative Director: Michael Rottmann
Scriptwriter: Samuel Christ
Agency Producer: Ilonka Galliard/Erasmo Palomba
Account Manager: Angela Van Der Sman
Account Supervisor: Thomas Hinderling
Production Company: JINGLE JUNGLE, Zürich, SWITZERLAND
Sound Studio: Jingle Jungle
Sound Engineer: Guido Schmid
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JUNG von MATT/LIMMAT, Zürich, SWITZERLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dutch music MVO: (Singing) When spring comes I will send you Tulips from Amsterdam GPS: Calculating route. ANN: Linguatronic by Mercedes-Benz. Voice control that obeys your every word. Now in the new E Class.

Full script of the ad in the original language
SFX: Niederländische Musik MVO: (Singen) Wenn der Frühling kommt dann schick ich dir Tulpen aus Amsterdam... GPS: Die Route wird berechnet. ANN: Linguatronic von Mercedes-Benz. Die Sprachsteuerung, die aufs Wort gehorcht. Jetzt in der neuen E-Klasse.

Brief Explanation
With the Linguatronic language control system in the new E Class, functions such as radio, telephone, DVD or Navigation can be used. In this way the latest system generation recognises voices in the car even better. One word is enough and Linguatronic does whatever it’s told to do. So it’s enough for example to say the desired travel destination and the navigation system already calculates the route. The Linguatronic method of operation is being aired in a series of four radio spots. The spots work as simply as Linguatronic itself.