BOSSA NOVA by J. Walter Thompson Sao Paulo for Listerine

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BOSSA NOVA

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Industry Oral Hygiene
Media Radio
Market Brazil
Agency J. Walter Thompson Sao Paulo
Creative Director Fabio Miraglia, Mario D`andrea, Roberto Fernandez David
Producer Lino Simão, Oswaldo Sperandio
Account Supervisor Luciana Rodrigues Advertiser Supervisor:
Production MCR Records
Released August 2010

Credits & Description

Category: Cosmetics & Beauty, Toiletries
Advertiser: JOHNSON & JOHNSON
Product/Service: LISTERINE MOUTHWASH
Agency: JWT BRAZIL
Creative Director: Mario D'Andrea/Roberto Fernandez
Scriptwriter: Renato Konrath/Mario D'Andrea
Agency Producer: Marcia Branco/Pricilla Sanches
Account Manager: Isabel Rossetto/Rafael Freitas/Priscila Arakelian
Account Supervisor: Luciana Rodrigues
Advertiser's Supervisor: Eduardo Siqueira
Production Company: MCR RECORDS, São Paulo, BRAZIL
Producer: Lino Simão/Oswaldo Sperandio
Sound Studio: MCR
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: JWT BRAZIL, São Paulo, BRAZIL
Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: MusicMVO: (Singing) Your eyes are my guiding light,It is magic, pure delight Awakening all the loveMy heart could ever feelAnd your mouth my lips desirein a long kiss that sparks a fireAnd you gave me...A Streptobacillus, a Staphylococcusand two Salmonellas!ANN: Bacteria ruins it all. Use Listerine.Listerine, for a truly clean mouth!
Full script of the ad in the original language
MVO: A luz do teu olhar me guiaMe encanta, é pura magiaDespertando todos os amores E essa paixão tão louca E na viagem pelo céu da tua boca Num beijo demorado, que emoção mais bela Você me passou... Um Estreptobacilo, um Estafilococus e duas Salmonellas! ANN: Uma bactéria estraga tudo. Use Listerine. Listerine é boca limpa de verdade.