ON THE ROAD by Eccetera Produzioni Audio, Klein Russo for Liu Jo

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ON THE ROAD

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Industry Apparel, Clothing & Footwear
Media Radio
Market Italy
Agency Eccetera Produzioni Audio
Director Josè Bagnarelli
Agency Klein Russo
Executive Creative Director Fabrizio Russo
Account Supervisor Manuela Bartelli
Released August 2010

Credits & Description

Category: Clothing, Footwear & Accessories
Advertiser: LIU JO
Product/Service: LIU.JEANS MENS COLLECTION
Agency: KLEIN RUSSO
Executive Creative Director: Fabrizio Russo
Scriptwriter: Serena Toppeta
Account Manager: Valentina Bruno
Account Supervisor: Manuela Bartelli
Production Company: ECCETERA PRODUZIONI AUDIO, Milan, ITALY
Director: Josè Bagnarelli
Sound Studio: Eccetera
Sound Engineer: Mauro Faccini/Luca De Sensi/Marco Vaccaro
Music Artist/Title: Wm
Other Credits: Speaker: Nick Russo
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: KLEIN RUSSO, Rome, ITALY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: We had to go. Never stop going. ‘Where we going, man?’ he asked me. He didn't get it. On the road the only thing that matters is going. On the road, doesn’t matter where you are, but how far you are from the horizon. On the road, you don't have to be scared of forgetting who you are. Because what you look for is always one step too far, on the road. On the road, as great Kafka used to write. ANN: Life is real. Liu.Jeans Men’s Collection.

Full script of the ad in the original language
SFX: Music MVO: Dovevamo andare. Senza fermarci. 'Andare dove?' mi chiese. Non capiva. Sulla strada l’unica cosa che conta è andare. Sulla strada non importa dove sei, ma quanto sei vicino all’orizzonte. Sulla strada non devi aver paura di dimenticare chi sei. Perché quello che cerchi è sempre un po’ più in là, sulla strada. On the road. Come scriveva il grande Kafka. ANN: Life is real. Liu.Jeans Men’s Collection.

Brief Explanation
The misunderstanding between the two writers Kerouac and Kafka is explained by the claim 'Life is real', that is the key of the creative concept of Liu.Jeans Men's Collection.