Works » Lux

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Industry Hygiene & Personal Care Products
Media Radio
Market Singapore
Agency J. Walter Thompson Singapore
Regional Executive Creative Director Tay Guan Hin
Executive Creative Director Juhi Kalia
Associate Creative Director Karen Muck
Art Director David Haefflinger
Producer Bettina Feng
Editor Jeremiah Marcelo
Released September 2012


Spikes Asia 2012
Radio Use of Radio as a Medium Grand Prix
Radio Consumer Products Gold
TV/Cinema Produced by non-profit organizations, NGOs or other similar organizations Bronze

Credits & Description

A live, primetime request show was hijacked by callers, each one dedicating love songs to the same woman, leaving the poor RJ very confused.
Advertising Agency: JWT, Singapore
Regional Executive Creative Director: Tay Guan Hin
Executive Creative Director: Juhi Kalia
Associate Creative Director: Karen Muck
Art Director: David Haefflinger
Global Business Director: Sue Mulhall
Global Account Director: Hinoti Joshi
Associate Account Director: Anjali Bewtra
Account Manager: Kryse Ynieto
Head of production: Gerri Hamil
Producer: Bettina Feng
Editor: Jeremiah Marcelo

The Radio ad titled Lux: Prank the Radio Jockey was done by J. Walter Thompson Singapore advertising agency for Lux in Singapore. It was released in Sep 2012.