RUNNING & READING by McCann Oslo for Lydbokforlaget

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RUNNING & READING

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Industry Books, Records & Cinema Production
Media Radio
Market Norway
Agency McCann Oslo
Production Verdens Sterkeste Mann
Director Sigmund Nikodemus Falch
Creative Director Tore Woll Og Erlend Klouman Hoiner
Producer Fredrik Horn
Account Supervisor Atle Skagen
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: LYDBOKFORLAGET
Product/Service: AUDIO BOOKS
Agency: McCANN OSLO
Creative Director: Tore Woll
Scriptwriter: Frank Standal Dybhavn/Geir Florhaug
Account Manager: Tone Bøygard
Account Supervisor: Atle Skagen
Advertiser's Supervisor: Jon Fornes
Production Company: VERDENS STERKESTE MANN, Oslo, NORWAY
Director: Sigmund Falch
Producer: Fredrik Horn
Sound Engineer: Kjetil Røst Nilsen
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: McCANN OSLO, NORWAY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Heavy breathing MVO: Eh.. E.. Grey suit, and, a light grey striped Armani shirt, with short... SFX: Man spits MVO: ...Black leather jacket. The door slammed behind him. What did he feel? Not relief. Heh - No. Rather a kind of tension. Anxiety perhaps. Oh... maybe fear? Oh. ANN: Wouldn´t you rather take an audio book when you’re out running? Visit audibooks.no

Full script of the ad in the original language
SFX: Heavy breathing MVO: Ehh, grå dress, dressbukse, og lys.. gråstripede Armaniskjorte, med en kort... SFX: Man spits MVO: ...sort skinnjakke over... Han hørte døren slå igjen bak seg. Hva følte han egentlig? Ikke lettelse. Nehei. Snarere en slags spenning. Engstelse kanskje... Kanskje redsel.. Ahh. ANN: Ta heller med en lydbok på joggeturen. Besøk Lydbokforlaget.no

Brief Explanation
You can bring your audiobook wherever you want, which is clearly a better choice than real books when you're out running.