Mack Brewery Radio DARK by Bade Og Radiobyra

Adsarchive » Radio » Mack Brewery » DARK


Pin to Collection
Add a note
Industry Beers and Ciders
Media Radio
Market Norway
Agency Bade Og Radiobyra
Director Kim Morten Mohn
Creative Director Frode Karlberg
Account Supervisor Pål Spillum
Released May 2005

Credits & Description

Creative Director: Frode Karlberg
Scriptwriter: Andreas Faye-Schjøll/Øyvind Waage
Agency Producer: Andreas Faye-Schjøll/Øyvind Waage
Account Supervisor: Pål Spillum
Advertiser's Supervisor: Marit Stagrum Ottem
Director: Kim Morten Mohn
Sound Engineer: Ola-Per Ekblom

Script in English

SFX: Man walking on gravel road talking.

Bjørn: Honestly, I think that northern Norway probably is the greatest place to live… in the whole world!…..although it tends to get a bit dark in the winter..

SFX: He bumps into someone.

Bjørn: (startled) Who's there?!?

Geir: Oh hi Bjørn, it's me, Geir.

Bjørn: Oh Geir! Hello! I didn’t see you there.

Geir: I'm on my way to the pub, you want to join me?

Bjørn: Sounds like a good idea. Let's see, the pub iiiiis…

Geir: I think it's this way (starts walking slowly), yes, it's right there, just mind your step now..

SFX: Two splashes. They both fall in the water.

Voiceover: Beer is best brewed where they need it most. Mack. The northernmost brewery in the world.
Brief Explanation

This radio ad makes fun of the cliché perceptions most people have of living conditions far
north in Norway.