Mack Brewery Radio STORM by Bade Og Radiobyra

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Industry Beers and Ciders
Media Radio
Market Norway
Agency Bade Og Radiobyra
Director Kim Morten Mohn
Creative Director Frode Karlberg
Account Supervisor Pål Spillum
Released May 2005

Credits & Description

Creative Director: Frode Karlberg
Scriptwriter: Andreas Faye-Schjøll/Øyvind Waage
Agency Producer: Andreas Faye-Schjøll/Øyvind Waage
Account Supervisor: Pål Spillum
Advertiser's Supervisor: Marit Stagrum Ottem
Director: Kim Morten Mohn
Sound Engineer: Ola-Per Ekblom

Script in English

SFX: Heavy wind and snowstorm sounds.

Heavy steps in deep snow accompanied by heavy breathing (dramatic).

The man stops walking and knocks on a heavy door (still in a snowstorm).

The door opens.

Man inside (all the time shouting because of the loud weather): Oh, hello Lars.

Man outside (Lars): Hello Gunnar, I'm heading down to the pub for a beer. You wanna join me?

Gunnar: Ehh… I have to get up early in the morning, so I think I'll pass.

Lars: OK. Well I'm going anyway so you'll know where to find me if you change your mind. See you later.

Gunnar: Alright. See you.

SFX: Door shuts and Lars starts walking. Weather fades out

Voiceover: Beer is best brewed where they need it most. Mack. The northernmost brewery in the world.
Brief Explanation

This radio ad makes fun of the cliché perceptions most people have of living conditions far north in Norway.