Malibu Radio COCONUT by Publicis Conseil Paris

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Industry Rum
Media Radio
Market France
Agency Publicis Conseil Paris
Creative Director Olivier Altmann, Marc Labrosse
Account Supervisor Philippe Horeau, Pascal Dubreuil
Released November 2004

Credits & Description

Advertising Agency: PUBLICIS CONSEIL, FRANCE, Paris
Creative Director: Olivier Altmann/Marc Labrosse
Scriptwriter: Marc Labrosse
Account Supervisor: Philippe Horeau/Pascal Dubreuil
Advertiser's Supervisor: Patrick Mispolet/Hugues Pietrini/Elodie Delplace/Nathalie Ohier
Sound Engineer: François Blot

Script in English

VO: (in a documentary style) In Barbados, to open a coconut, they start by piercing the three eyes on the bottom, the three little round spots. They collect milk and break the shell with a hammer. They take out the pulp and cut it in shavings with a peeler.

Anncr: Malibu. Seriously easy going. For your health, avoid excessive alcohol.
Script in Orginal Language

Voix: (façon documentaire) À La Barbade, pour ouvrir une noix de coco, on commence par percer à sa base les trois yeux, les trois petites taches rondes
On recueille le lait et, avec un marteau, on casse la coque. On détache la pulpe au couteau et on la coupe en copeaux avec un économe.

Voix off: Malibu. Sérieusement ailleurs. Pour votre santé, attention à l'abus d'alcool.
Brief Explanation

Within the strict boundaries of ‘a dark market’ legislation, the campaign was created to introduce the Malibu ‘seriously easy going’ concept on French radio.
The creative idea consists of twisting the documentary style by adding Caribbean spirit and effects to straight, almost encyclopaedical information.