Malibu Radio DISTILLERY by Publicis Conseil Paris

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Industry Rum
Media Radio
Market France
Agency Publicis Conseil Paris
Creative Director Olivier Altmann, Marc Labrosse
Account Supervisor Philippe Horeau, Pascal Dubreuil
Released November 2004

Credits & Description

Advertising Agency: PUBLICIS CONSEIL, FRANCE, Paris
Creative Director: Olivier Altmann/Marc Labrosse
Scriptwriter: Marc Labrosse
Account Supervisor: Philippe Horeau/Pascal Dubreuil
Advertiser's Supervisor: Patrick Mispolet/Hugues Pietrini/Elodie Delplace/Nathalie Ohier
Sound Engineer: François Blot

Script in English

VO: (in a documentary style) It is in Black Rock in Barbados that Malibu white rum is distilled. Located on the west coast the West Indies Rum Distillery overlooks the Caribbean Sea: it is the only distillery in the world surrounded by a white and thin sand beach.

Anncr: Malibu. Seriously easy going. For your health, avoid excessive alcohol.
Script in Orginal Language

Voix: (façon documentaire) C’est à Black Rock, à La Barbade, qu’on distille le rhum blanc Malibu. Située sur la côte ouest de l’île, la West Indies Rum Distillery domine la mer des Caraïbes: c’est la seule distillerie du monde bordée d’une plage de sable blanc et fin.

Voix off: Malibu. Sérieusement ailleurs. Pour votre santé, attention à l'abus d'alcool.
Brief Explanation

Within the strict boundaries of ‘a dark market’ legislation, the campaign was created to introduce the Malibu ‘seriously easy going’ concept on French radio. The creative idea consists of twisting the documentary style by adding Caribbean spirit and effects to straight, almost encyclopaedical information.