Malibu Radio MANGO by Publicis Conseil Paris

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Industry Rum
Media Radio
Market France
Agency Publicis Conseil Paris
Creative Director Olivier Altmann, Marc Labrosse
Account Supervisor Philippe Horeau, Pascal Dubreuil
Released November 2004

Credits & Description

Advertising Agency: PUBLICIS CONSEIL, FRANCE, Paris
Creative Director: Olivier Altmann/Marc Labrosse
Scriptwriter: Marc Labrosse
Account Supervisor: Philippe Horeau/Pascal Dubreuil
Advertiser's Supervisor: Patrick Mispolet/Hugues Pietrini/Elodie Delplace/Nathalie Ohier
Sound Engineer: François Blot

Script in English

VO: (in a documentary style) Mango, mangifera indica, was brought to Barbados in the sixteenth century. There are more than 1500 species of mango in the world, but on the island you are most likely to find the Kent, the Palmer and the Tommy Atkins.

Anncr: Malibu. Seriously easy going. Malibu is now available in mango. For your health, avoid excessive alcohol.
Script in Orginal Language

Voix: (façon documentaire) La mangue, mangifera indica, fut introduite à La Barbade dès le XVI e siècle. On recense plus de 1500 variétés de mangues dans le monde mais dans l’île, on trouve plutôt la Kent, la Palmer et la Tommy Atkins.

Voix off: Malibu. Sérieusement ailleurs. Malibu existe maintenant à la mangue. Pour votre santé, attention à l'abus d'alcool.
Brief Explanation

Within the strict boundaries of ‘a dark market’ legislation, the campaign was created to introduce the Malibu ‘seriously easy going’ concept on French radio. The creative idea consists of twisting the documentary style by adding Caribbean spirit and effects to straight, almost encyclopaedical information.