WHITE by David&Goliath for Mammoth Mountain

WHITE

Pin to Collection
Add a note
Industry Hotels & Resorts
Media Radio
Market United States
Agency David&Goliath
Executive Creative Director Colin Jeffery
Creative Director Ben Purcell
Account Supervisor Mike Braue
Production Margarita Mix
Released August 2010

Credits & Description

Category: Travel, Transport & Tourism
Advertiser: MAMMOTH MOUNTAIN
Product/Service: SKI RESORT
Agency: DAVIDANDGOLIATH
Executive Creative Director: Colin Jeffery
Creative Director: Ben Purcell
Scriptwriter: Ben Purcell/Tim White
Agency Producer: Carol Lombard
Account Manager: Jessica Halter-Powell/Megan McDonnell
Account Supervisor: Mike Braue
Production Company: MARGARITA MIX, Hollywood, USA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DAVIDANDGOLIATH, El Segundo, USA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Onions. Santa’s beard. Paper. Milk. Parts of a penguin. A little tiny lie. A bar of prison soap. Shoes a pimp would wear. Sugar. The moon. A dove. A galloping unicorn. Albino's eyelashes. Drugs at an 80's party. A shuttlecock. A sea captain's hat. Mayonnaise. A plastic garbage bag. Men who can't jump. The underbelly of catfish. Pearl necklace. Jockstrap. An evil villain's cat. The first 43 US presidents. Elephant tusks. Eggs without the yolk. Femur bones. All of these are white, but not as white as Mammoth Mountain Ski Resort. Because, right now, it's seriously dumping. Visit mammothmountain.com and Play Big.

Brief Explanation
Every year, California’s biggest ski resort, Mammoth Mountain, lives up to its name. Not only is this place mammoth in size, but it also receives mammoth amounts of snowfall. With 400-500 inches a year, it dumps more here than almost any place in the country. In this radio campaign, we didn’t want to just tell listeners the facts. We wanted them to imagine just how ridiculously 'white' this place gets when it’s covered in snow.