EMOTIONAL SATNAV by DraftFCB Johannesburg for Lexus

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EMOTIONAL SATNAV

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Industry Automotive products, services and accessories
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Mimi Cooper, Alan Lewus
Account Supervisor Struan De Bellelay-Bourquin
Production FREQ'NCY
Released July 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: MARK LEVINSON SOUND SYSTEM
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Mimi Cooper/Alan Lewus
Scriptwriter: Mohlalifi Lentsoane/Archie Malinga/Innocent Mukheli/Balekane Mokoditoa/Warren van Rooyen
Agency Producer: Karin Keylock
Account Supervisor: Struan de Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphreys
Production Company: FREQ'NCY, Johannesburg, SOUTH AFRICA
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: In-car ambience - we hear the female voice of a Sat Nav system FVO: In one hundred metres, turn right. Take the next exit right. SFX: A CD is inserted; melancholy music plays FVO: At the T-junction turn left. (With emotion) Drive four hundred fifty metres then turn right. In one hundred fifty metres, turn left, then turn right. Drive six hundred fifty metres to destination. ANN: Sound that moves you. The Mark Levinson luxury sound system only in a Lexus. The pursuit of perfection.

Brief Explanation
The Lexus boasts the impressive Mark Levinson sound system as a standard feature. The advert demonstrates that if you play emotive music in a Lexus, the sound quality is so superior it will touch anyone’s soul, even the mechanical satellite navigation voice in your car.