RECORD COMPANY by DraftFCB Johannesburg for Lexus

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RECORD COMPANY

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Industry Automotive products, services and accessories
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Mariana O`kelly, Neo Mashigo
Account Supervisor Struan De Bellelay-Bourquin
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: MARK LEVINSON SOUND SYSTEM
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Neo Mashigo
Scriptwriter: Grant Sithole
Agency Producer: Karin Keylock
Account Supervisor: Struan de Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphries
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Kitso Moremi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing FVO: Intercape Records, Lizelle speaking. MVO: Yeah, hi Lizelle. Have you ever heard of music? FVO: Er... Excuse me, sir? MVO: Oh, I'm sorry, we've maybe got a bad line here. Have you... ever heard... of music? FVO: I’m not sure what you’re implying. sir. MVO: Well, I’m sure you speak English 'cause you’re speaking it to me right now, but have you... ever heard of music? FVO: Hey! MVP: Do you know that there is only one thing more important than writing a song that changes the way a whole generation sees itself and its art, do you know what that is? FVO: Er.... er... MVO: Do you know what that is, Lizelle? Do you know what that is? FVO: No. MVO: It's recording a song that changes the way a whole generation sees itself and its art. So, when I listen to track 5 on the latest 'Philadelphia Dreaming' offering and at around, oh, 1 minute 38 seconds there's clearly the sound of static from a woollen jersey, I ask you: have you ever heard of music, Lizelle? FVO: Erm... ANN: With a 19 speaker Mark Levinson surround sound system, every Lexus IS is crystal clear sound. Lexus. The pursuit of perfection.