RECORD STORE by DraftFCB Johannesburg for Lexus

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RECORD STORE

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Industry Automotive products, services and accessories
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Mariana O`kelly, Neo Mashigo
Account Supervisor Struan De Bellelay-Bourquin
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: MARK LEVINSON SOUND SYSTEM
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Neo Mashigo
Scriptwriter: Grant Sithole
Agency Producer: Karin Keylock
Account Supervisor: Struan de Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphries
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Kitso Moremi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Phone ringing MVO: Treble Records, Mfundo speaking? FVO: Oh, so this is not Boswell Wilkie Circus? MVO: No, ma’am, this is Treble Records. The CD store. FVO: Well, you could’ve fooled me, Mfundo. 'Cause judging from this ‘Riding the River Blue’ album you guys have sold me, you must get out of that business. MVO: What seems to be the problem, ma’am? FVO: The second interlude. The drummer is obviously the same one from track 14 because he is wearing the same corduroy pants. MVO: Pants? FVO: Corduroy pants, Mfundo. You remember when you were a child and your mother sent you to the shop and you ran out in your He-Man t-shirt and corduroy pants, and they went 'voob vooob voob'? MVO: 'Voob voob'? FVO: That’s right! So please. Let's hire professionals, 'cause a drummer with loud, 'voob voob' corduroy pants on a CD I bought with my hard earned money, is completely unacceptable... MVO: Erm... please hold, ma'am. ANN: With a 19 speaker Mark Levinson surround sound system, every Lexus IS is crystal clear sound. Lexus. The pursuit of perfection.