SPORTS NEWS by DraftFCB Johannesburg for Lexus

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SPORTS NEWS

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Industry Automotive products, services and accessories
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Mariana O`kelly, Neo Mashigo
Account Supervisor Struan De Bellelay-Bourquin
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: MARK LEVINSON SOUND SYSTEM
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Neo Mashigo
Scriptwriter: Grant Sithole/Marcus Moshapalo
Agency Producer: Karin Keylock
Account Supervisor: Struan De Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphreys
Production Company: SONOVISION STUDIOS, Johannesburg, Johannesburg, SOUTH AFRICA, SOUTH AFRICA
Production Company: NOISEROOM, Johannesburg, Johannesburg, SOUTH AFRICA, SOUTH AFRICA
Sound Studio: Sonovision Studios/Noiseroom
Sound Engineer: Jon Buckley/Thabo Mduli
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music MVO: (Singing) Darlin' you won’t believe what I have for you Let's take a look at the sports news While the Wimbledon grass is always greener Sharapova wiped the floor with Serena Reports are in from the F1 circuit ‘Twas the checkered flag for the black kid There were cheers in the Cancun Hotel Foyer When the ring announcer said 'Dela Hoya!' We're havin' a ball Tennis news, and Soccer news And all the scores from basketball We're watching the game and we bring you the scores ‘Cause we're havin' a ball, We're havin' a ball ANN: The Lexus GS with Mark Levinson sound. Sound so good, you'll wish everything was a song. Lexus. The pursuit of perfection.

Brief Explanation
Lexus’ GS range has the impressive Mark Levinson sound system as a standard feature and it would cost would cost up to R1,2 million to have the same acoustics in a standard room. The campaign suggests that the music in your Lexus is going to be of such high quality that you would wish everything that interrupts your radio listening experience e.g. the news, were a song.