WEATHER REPORT by DraftFCB Johannesburg for Lexus

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WEATHER REPORT

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Industry Automotive products, services and accessories
Media Radio
Market South Africa
Agency DraftFCB Johannesburg
Executive Creative Director Grant Jacobsen
Creative Director Mariana O`kelly, Neo Mashigo
Account Supervisor Struan De Bellelay-Bourquin
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Cars & Automotive Services
Advertiser: LEXUS
Product/Service: MARK LEVINSON SOUND SYSTEM
Agency: DRAFTFCB JOHANNESBURG
Executive Creative Director: Grant Jacobsen
Creative Director: Neo Mashigo
Scriptwriter: Grant Sithole/Marcus Moshapalo
Agency Producer: Karin Keylock
Account Supervisor: Struan de Bellelay-Bourquin
Advertiser's Supervisor: Julie Humphreys
Production Company: SONOVISION STUDIOS, Johannesburg, Johannesburg, SOUTH AFRICA, SOUTH AFRICA
Production Company: NOISEROOM, Johannesburg, Johannesburg, SOUTH AFRICA, SOUTH AFRICA
Sound Studio: Sonovision Studios/Noiseroom
Sound Engineer: Jon Buckley/Thabo Mduli
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DRAFTFCB JOHANNESBURG, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Just smoked a bad pipe and drank the worst port And with that we move over to the weather report (Singing) Are you in the mood for a sunny escape? 'Cos scattered showers are possible in the Western Cape And Durban's gotta thunder every hour on the hour Isolated hailstorms all over Phalaborwa It’s 30 degrees out on the highveld Get some dirty city air in your lungs It’s 40 degrees all around Karoo But when the rain comes, that’s when the pain comes ANN: The Lexus GS with Mark Levinson sound system. Sound so good, you’ll wish everything was a song. Lexus. The pursuit of perfection.

Brief Explanation
Lexus’ GS range has the impressive Mark Levinson sound system as a standard feature and it would cost would cost up to R1,2 million to have the same acoustics in a standard room. The campaign suggests that the music in your Lexus is going to be of such high quality that you would wish everything that interrupts your radio listening experience e.g. the news, were a song.