Masterfoods Radio VAN by AMV BBDO London

VAN

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Industry Ice cream & Cold desserts
Media Radio
Market United Kingdom
Agency AMV BBDO London
Creative Director Paul Belford, Nigel Roberts
Released July 2005

Awards

Cannes Lions 2006
Radio Foods Silver Lion

Credits & Description

Advertising Agency: ABBOTT MEAD VICKERS.BBDO, UNITED KINGDOM, London
Creative Director: Paul Belford/Nigel Roberts
Scriptwriter: Gary Walker
Agency Producer: Katherine Hara

Script in English
SFX: Suburban street atmosphere. A van pulls up.
SFX: A version of ‘The Stripper’ is played by an ice cream van. (Fades under)
ANN: New Mars Midnight. Deliciously smooth vanilla ice cream and soft caramel coated in
irresistibly rich dark chocolate. Strictly for adults.