Marvin Radio JOHN LENNON by DDB Mexico, Dna, TRIBAL DDB Mexico City

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Industry Magazines
Media Radio
Market Mexico
Agency DDB Mexico
Agency Dna
Agency TRIBAL DDB Mexico City
Chief Creative Officer Hernan Ibarra, Juan Pablo Gariglio, Rafael Santamarina, Walter Aregger
Creative Director Hache, Pablo Maldonado
Released May 2012


Cannes Lions 2012
Radio Lions Publications & Media Bronze

Credits & Description

Type of entry: Product & Service
Category: Publications & Media
Product/Service: MAGAZINE
Agency: DDB MEXICO Mexico City, MEXICO
1 of 2 Campaign
Corporate Name of Client: Marvin Magazine
Client Account Director: Cecilia Velasco Martínez
Agency Account Director: Matías Del Campo
Agency: DDB, Mexico City
Chief Creative Officers: Walter Aregger/Hernán Ibarra
Creative Directors: Pablo Maldonado/Hache
Copywriters: Aldo Murillo/Sergio Ramírez
Agency Producers: Marcelo Genel/Violeta Pacheco
Production Company: DNA, Mexico City
VO 1 (LEFT CHANNEL) & VO 2 (RIGHT CHANNEL): England, 1967.
VO 1: One of the albums that shocked the entire United Kingdom went to the streets: VO 2: One of the vocalist who shocked the entire United Kingdom came to the world:
VO 1: Sargent Pepper Lonely Heart’s Club Band. The album that most impacted the history of The Beatles. VO 2: Noel Thomas David Gallagher. Who formed a band influenced very much by The Beatles.
VO 1: Selling millions of copies thanks to John Lennon. Who went solo after the breakup of the band. VO 2: Selling millions of records thanks to his brother. Defining the sound of the Britpop movement.
VO 1: He reached success with his second album, which included a song that sounded like this: VO 2: He reached success with his second album, which included a song that sounded like this:
MUSIC: John Lennon – Imagine MUSIC: Oasis – Don’t Look Back In Anger.
VO 1 & VO 2: There are different stories for the same song. Find them all in Marvin Magazine.