Maryland Dept Of Aids Awareness Radio RONDA by Eisner Underground


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Industry Public Safety, Health & Hygiene, HIV/AIDS
Media Radio
Market United States
Agency Eisner Underground
Director Jim Price
Creative Director Eric Hartsock, Shelley Eisner
Released March 2004

Credits & Description

Advertising Agency: EISNER UNDERGROUND, USA, Maryland
Creative Director: Eric Hartsock/Eisner
Scriptwriter: Jeff Siegel/Eisner
Director: Jim Price
Sound Engineer: Adam Charity

Script in English

SFX: Couple having unpleasant-sounding sex in a public bathroom.

ANNCR: (AFTER 15 SECONDS) You're listening to Ronda having sex with a guy named Sean. The
most disturbing part isn't that she's only known him for a couple of hours. Or that right now
they're in the men's bathroom at a club. The most disturbing part isn't even that by the end of
this commercial she'll be HIV positive. The most disturbing part is that she won't get tested for
HIV. She won't get early treatment. And her life will be over before it began. You can live a long
life with HIV, but not if you don't get tested. For more information call 1-866-783-7411.