Maryland State Lottery Radio INSTANT MESSAGING by Eisner Communications

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Industry Culture, Leisure & Sport, Lottery & Gambling
Media Radio
Market United States
Agency Eisner Communications
Creative Director Craig Strydom
Account Supervisor David Blum
Released February 2005

Credits & Description

Advertising Agency: EISNER COMMUNICATIONS, USA, New York
Creative Director: Craig Strydom
Scriptwriter: Chris McHale
Agency Producer: Mary Holland
Account Supervisor: David Blum

Script in English

SFX: Elevator Bell.

GUY 1: She’s online right now!

GUY 2: Awesome.

GUY 1: Help me out man. What does this mean? She wants to meet me at TEOTD. What is that like a restaurant or something?

GUY 2: No. That means at the end of the day. Here’s what you type – SOTFML.

GUY 1: What does that mean?

GUY 2: Oh, it means Scratch Off Ticket from Maryland Lottery.

GUY 1: Why am I typing that?

GUY 2: You’re telling her to go pick up a Scratchelorette and Scratchelor ticket from the Maryland Lottery. Look. Here’s how it works. You match up a date and you have a chance to win up to ten times. It’s a lot of fun. A chance to win up to $10,000. By introducing this to her in chat lingo, okay, this gives you guys an activity (GUY 1 Screams Whoa!! Whoa!! Whoa!!) for when you...

GUY 1: She says she want to have a F to F. Uh-oh!

GUY 2: That’s face to face.

GUY 1: Oh. You know what?

GUY 2: What?

GUY 1: If she has a friend, you’re not going out with her. Okay?

GUY 2: You know what? I don’t really want to date anyone that I have to type to.

GUY 1: That’s cause you can’t type.

GUY 2: That’s fair. MDLLYP.

GUY 1: What does that mean?

GUY 2: Maryland Lottery. Let yourself play.

GUY1: I’m going to lunch.

GUY 2: EYS. Enjoy your salad.

GUY 1: Bye.
Brief Explanation

In this spot, two friends discuss dating over the internet (Instant Messaging) as a way to advertise the new Scratchelor/Scratchelorette scratch-off tickets which are based on a popular dating show.