Maryland State Lottery Radio MOVIE by Eisner Communications


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Industry Culture, Leisure & Sport, Lottery & Gambling
Media Radio
Market United States
Agency Eisner Communications
Creative Director Craig Strydom
Account Supervisor David Blum
Released February 2005

Credits & Description

Advertising Agency: EISNER COMMUNICATIONS, USA, New York
Creative Director: Craig Strydom
Scriptwriter: Chris McHale
Agency Producer: Mary Holland
Account Supervisor: David Blum

Script in English

SFX: Elevator Bell.

GUY 1: Hey. I got an idea for a movie.

GUY 2: OK.

GUY 1: It’s about a kid. He’s eleven years old, but he’s not really eleven.

GUY 2: Okay.

GUY 1: The point is he went back in time to save his father.

GUY 2: Sure.

GUY 1: He’s actually fifty and he can change the future by going back in time to.. are you listening to me?

GUY 2: Absolutely.

GUY 1: What are you doing?

GUY 2: Playing a Scratch-Off ticket from the Maryland Lottery. This is a Scratchelor ticket, and I have a
Scratchelorette ticket. I can win up to $10,000.

GUY 1: How do you win $10,000 with that?

GUY 2: You scratch the dates and if you match them up, you could win up to $10,000. You could win up to ten times on one ticket.

GUY 1: Got it! Got it. He goes back to the time when dinosaurs roamed the earth, He scratches off the ticket. He wins $10,000.

GUY 2: I gotta tell you. The Scratchelor and Scratchelorette tickets did not exist in the Paleozoic Era. As a matter of fact, I don’t even think there were coins. I mean, I guess you could scratch with a rock.

GUY 1: Can you just be positive just for a second?

GUY 2: I’m just going to keep scratching here, but you go ahead with your tremendously brilliant idea. Oh, here’s a trailer – in a world of magical scratchness Maryland Lottery - let yourself play! Eh? Yeah okay.
Brief Explanation

As a way to advertise the new Scratchelor/Scratchelorette scratch-off tickets (which are based on a popular US dating show), two friends discuss a terribly far-fetched movie idea.