Maryland State Lottery Radio PRONOUNCE IT by Eisner Communications

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PRONOUNCE IT

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Industry Culture, Leisure & Sport, Lottery & Gambling
Media Radio
Market United States
Agency Eisner Communications
Creative Director Craig Strydom
Account Supervisor David Blum
Released February 2005

Credits & Description

Advertising Agency: EISNER COMMUNICATIONS, USA, New York
Creative Director: Craig Strydom
Scriptwriter: Chris McHale
Agency Producer: Mary Holland
Account Supervisor: David Blum


Script in English

SFX: Elevator Bell.

GUY 1: So it’s Scratchelor.

GUY 2: Uh-huh.

GUY 1: Say it.

GUY 2: I don’t want to.

GUY 1: Just say it.

GUY 2: Sclatcher. Scrathcer.

GUY 1: Scra..Like bachelor.

GUY 2: Scratch Scratchlu. Scratchelor.

GUY 1: And Scratchelorette.

GUY 2: Scratchlette. You know. I think it’s more important that I can play it than say it.

GUY 1: Hit me with it one last time.

GUY 2: This is a Scratchelor ticket and I have a Scratchelorette ticket from the Maryland Lottery.

[Guy 1 laughs]

GUY 2: Let yourself play.

GUY 1: That’s what I’m talking about.

GUY 2: I’m good at this. Just not gonna talk about it as much.
Brief Explanation

As a way to advertise the new Scratchelor/Scratchelorette scratch-off tickets (which are based on a popular US dating show), two friends make fun of how difficult it is to pronounce the names of the tickets.