Starburst Radio Boyfriend by TBWA\Chiat\Day New York

Adsarchive » Radio » Starburst » Boyfriend

Boyfriend

Pin to Collection
Add a note
Industry Chewing-Gum, Lollipops
Media Radio
Market United States
Agency TBWA\Chiat\Day New York
Creative Director Gerry Graf, Ian Reichenthal, Scott Vitrone
Released January 2005

Awards

Cannes Lions 2005
Radio Foods Bronze Lion for the Campaign

Credits & Description

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Creative Director: Gerry Graf/Ian Reichenthal/Scott Vitrone
Scriptwriter: Dan Cronin
Agency Producer: Lillian Lopez

Script in English
GIRL 1: Hey Kira?
GIRL 2: (eating Starburst) Hey, what’s up?
GIRL 1: So you’re uh, going out with him?
GIRL 2: Yea, he’s really nice – I like him. And he gives me Starburst.
GIRL 1: Oh. That’s cute. Guess it doesn’t matter then that he’s in a bubble.
GIRL 2: No, no, not at all – I get the Starburst through this little trap door.
SFX: Trap door.
GIRL 2: Oh an orange one.
BOY: (muffled) I love you Kira!
GIRL 2: Love ya, too!
ANNCR: Starburst. (CITRUS TWIST OR JUICE DROPLET SFX) Juicy.