Masterfoods Radio FIELD GOAL

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FIELD GOAL

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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market United States
Released January 2005

Awards

Cannes Lions 2005
Radio Foods Bronze Lion for the Campaign

Credits & Description

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Creative Director: Gerry Graf/Ian Reichenthal/Scott Vitrone
Scriptwriter: Dan Cronin
Agency Producer: Lillian Lopez


Script in English

GUY: OK, Joel, see how I’m holding my hands, like goalposts?

GUY 2: They are like goalposts.

GUY: So then just grab a Starburst, and flick it in, it’s like you’re kicking a field goal.

GUY 2: OK how about if I flick the orange one?

GUY: Yeah that’s fine.

GUY 2: Or I could flick the lemon or the strawberry, if you prefer.

GUY: Just, just pick one.

GUY 2: OK here goes.

SFX: Light mechanical sound, then snap and loud thud

GUY: Owwww!

GUY 2: Sorry, too hard?

GUY: Joel.

GUY 2: What?

GUY: I thought it was understood you wouldn’t use your bionic finger!

GUY 2: I am so embarrassed.

ANNCR: Starburst. (CITRUS TWIST OR JUICE DROPLET SFX) Juicy.