Masterfoods Radio GANG

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GANG

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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market United States
Released January 2005

Awards

Cannes Lions 2005
Radio Foods Bronze Lion for the Campaign

Credits & Description

Advertising Agency: TBWA\CHIAT\DAY, USA, New York
Creative Director: Gerry Graf/Ian Reichenthal/Scott Vitrone
Scriptwriter: Dan Cronin
Agency Producer: Lillian Lopez


Script in English

SFX: Outside, ambience of a city street. Sound of a moped/minibike pulling up.

GUY 1: Hey what’s up guys?

GROUP: Yo – hey - what’s up?

GUY 1: You just uh, hangin out?

GUY 2: Yup, eatin' Starburst.

GUY 1: You’re uh, my type of people. Can I be in your gang?

GIRL: Uh, we’re not a gang.

GUY 1: Can I hang out with ya and eat Starburst?

GUY 2: Yeah, sure, here (wrapper sound).

GUY 1: Cool! I’m in your gang now!

GIRL: We’re not a gang.

GUY 1: We should get special jackets, with a leopard, or a fiery leopard on 'em.

GROUP: No.

GUY 1: Well, think about it, (driving away) OK, well, thanks for the Starburst, gang brothers!

ANNCR: Starburst. (CITRUS TWIST OR JUICE DROPLET SFX) Juicy.