Matchbox Radio CAR by The Dukes Of

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Industry Toys
Media Radio
Agency The Dukes Of
Creative Director Graham Victor Warsop
Account Supervisor Michael Blore Liam Wielopolski
Released February 2005

Credits & Description

Advertising Agency: THE DUKES OF URBINO.COM, SOUTH AFRICA, Johannesburg
Creative Director: Graham Warsop
Scriptwriter: David Krueger/Nicola Wilson
Agency Producer: Prenneven Govender
Account Supervisor: Michael Blore
Sound Engineer: Zach Haines

Script in English

Passenger: Taxi

SFX: Car comes closer and door opens and closes.

Passenger: Quick follow that car.

SFX: Engine start and high revving.

Driver: Yes sir! (enthusiastic)

SFX: Speeding car.

Passenger: Faster. They’re getting away.

Driver: They’re not gonna get away.

Passenger: Just don’t stop for anything!

SFX: Car skidding hooting and speeding.

Driver: Sir! Look! They’re heading straight for… (gasp).

Passenger: Keep going! We’ve got to stop them. If they make it under the Persian rug, we’ll never catch them.

VO: Matchbox Cars. It’s a big world out there.
Brief Explanation

It's a big world out there, and the fun you can have with Matchbox miniature toy vehicles is limited only by your imagination. Imagine being a passenger inside a Matchbox car. How big would the world out there seem? How wondrous? Our advertisement challenges you to open your mind and your imagination. Then it invites you to play.