Matchbox Radio PLANE by The Dukes Of

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Industry Toys
Media Radio
Agency The Dukes Of
Creative Director Graham Victor Warsop
Account Supervisor Michael Blore Liam Wielopolski
Released February 2005

Credits & Description

Advertising Agency: THE DUKES OF URBINO.COM, SOUTH AFRICA, Johannesburg
Creative Director: Graham Warsop
Scriptwriter: David Krueger/Nicola Wilson
Agency Producer: Prenneven Govender
Account Supervisor: Michael Blore
Sound Engineer: Zach Haines

Script in English

Captain: Flight 714 to control tower. We’re coming in for a landing are we clear?

Tower: Roger flight 714. You’re clear to go. How was your flight?

Captain: Great. Just a little turbulence.

Tower: (static) There always is.

Captain: (Cheesy chuckle)

SFX: Captain flicks some switches and clicks buttons.

Captain: Starting descent.

SFX: Plane descending.

Captain: Uh, tower there seems to be an object on the runway. Please verify.

SFX: Static.

Captain: Tower? Tower? THERE’S A JAR OF MAYONAISSE ON THE RUNWAY. Mayday! Mayday!

SFX: Static.

VO: Matchbox. It’s a big world out there.
Brief Explanation

It's a big world out there, and the fun you can have with Matchbox miniature toy vehicles is limited only by your imagination. Imagine sitting inside a Matchbox aeroplane. How big would the world out there seem? How wondrous? Our advertisement challenges you to open your mind and your imagination. Then it invites you to play.