Matsushita Electric Industrial Co. Radio BREATHE by Matsushita Electric Industrial Co.

BREATHE

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Industry Business equipment & services, Corporate Image
Media Radio
Market Japan
Agency Matsushita Electric Industrial Co.
Director Yumi Fukumoto
Creative Director Yoichi Miura
Released March 2005

Credits & Description

Advertising Agency: MATSUSHITA ELECTRIC INDUSTRIAL CO., JAPAN, Tokyo
Creative Director: Yoichi Miura
Scriptwriter: Yoichi Miura/Yumi Fukumoto
Advertiser's Supervisor: Katsunori Tsuyama
Director: Yumi Fukumoto
Sound Engineer: Shinichi Yasuda


Script in English

VO:
Chinese (SFX: sigh)
Japanese (SFX: sigh)
Russian (SFX: sigh)
American (SFX: sigh)

Guess where half the world's CO2 emissions come from? New electrical appliances from National use less electricity than ever before and reduce Japan's CO2 emissions by 510,000 tonnes last year alone.

SFX: Joint sigh (Chinese, Japanese, Russian, American)

VO: Stop with the ego. Think eco.
Brief Explanation

The Kyoto protocol has come to take effect this February. CO2 emission is a global concern and National are working on the development and sales of more energy efficient products.