Matsushita Electric Industrial Co. Radio MAN & THE EARTH by Matsushita Electric Industrial Co.

MAN & THE EARTH

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Industry Business equipment & services, Corporate Image
Media Radio
Market Japan
Agency Matsushita Electric Industrial Co.
Director Yumi Fukumoto
Creative Director Yoichi Miura
Released March 2005

Credits & Description

Advertising Agency: MATSUSHITA ELECTRIC INDUSTRIAL CO., JAPAN, Tokyo
Creative Director: Yoichi Miura
Scriptwriter: Yoichi Miura
Advertiser's Supervisor: Katsunori Tsuyama
Director: Yumi Fukumoto
Sound Engineer: Shinichi Yasuda


Script in English

SFX: Deliberate breathing sounds, repeated inhaling and exhaling, continues through VO.

VO: Man exhales. The earth inhales. The earth can no longer take in the CO2 man emits. That's why new electrical appliances from National use less electricity than ever before, and reduced Japan's CO2 emissions by 510,000 tons last year alone. Give the earth a break...we need it. The National eco project.
Brief Explanation

The Kyoto protocol has come to take effect this February. CO2 emission is a global concern and National are working on the development and sales of more energy efficient products.