Matsushita Electric Industrial Radio CRY OF THE CRANE by Dentsu Kansai

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CRY OF THE CRANE

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Industry Household maintenance & pet products, Alarms & Locks, Public Safety, Health & Hygiene
Media Radio
Market Japan
Agency Dentsu Kansai
Director Masayuki Nakamoto
Creative Director Yoichi Miura
Released March 2006

Credits & Description

Advertising Agency: DENTSU KANSAI, JAPAN, Osaka
Creative Director: Yoichi Miura
Scriptwriter: Masayuki Nakamoto
Agency Producer: Tomoe Hanawa
Advertiser's Supervisor: Yoichi Miura
Director: Masayuki Nakamoto
Sound Engineer: Akito Kondo/Tetsutaro Anzai


Script in English

SFX: Crane's wings flapping

VO: Japanese cranes are birds that don’t sing very often, but are renowned for the deep love and protective instincts they have for their offspring. When it senses danger…

SFX: A crane’s cry

VO: It lets out a loud and threatening call of 100 decibels or more that carries hundreds of meters. So commanding is this call, that the Japanese themselves use the expression “with one cry of the crane” to illustrate authority or power.

SFX: Music

VO: As parents, we know our children can’t be with us all the time. But we can show them the
depth of our love with a very small, but loud, gesture. Protect your child with more than 100
decibels

SFX: Buzzer

VO: With National’s SOS buzzer attached to their school bag.













Script in Orginal Language

NA