Matsushita Electric Industrial Radio REFUSED by Dentsu Kansai


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Industry Household maintenance & pet products, Alarms & Locks, Public Safety, Health & Hygiene
Media Radio
Market Japan
Agency Dentsu Kansai
Director Masayuki Nakamoto
Creative Director Yoichi Miura
Released March 2006

Credits & Description

Advertising Agency: DENTSU KANSAI, JAPAN, Osaka
Creative Director: Yoichi Miura
Scriptwriter: Masayuki Nakamoto
Agency Producer: Tomoe Hanawa
Advertiser's Supervisor: Yoichi Miura
Director: Masayuki Nakamoto
Sound Engineer: Akito Kondo/Tetsutaro Anzai

Script in English

VO: With National’s SOS buzzer attached to a school bag, you can defend your child with a very
loud 100 decibels. Just listen to this.

SFX: Silence

VO: Sorry, I tried, but I can’t play it. The volume is so loud that the radio station won’t permit it on the air.

ANN: National’s SOS school bag buzzer. So loud we can’t even advertise it.

Script in Orginal Language