BOSS by Shackleton Spain for Maxima FM

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BOSS

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Spain
Agency Shackleton Spain
Executive Creative Director Juan Silva
Creative Director Victor Aguilar, Nacho Guillo
Account Supervisor Carmen Bambó
Production Beat Music
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: MAXIMA FM
Product/Service: RADIO STATION
Agency: SHACKLETON
Executive Creative Director: Juan Silva
Creative Director: Nacho Guilló/Víctor Aguilar
Scriptwriter: Nacho Guilló
Agency Producer: Manuela Zamora/Cristina Cortizas
Account Manager: Marta Gutiérrez
Account Supervisor: Carmen Bambó
Production Company: BEAT MUSIC, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SHACKLETON, Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music ANN: At Maxima FM, we play dance music 24 hours a day and not a second less. Because one second of silence could work out terribly for you. For example if you say to your boss 'We should keep the office heating system more on', it´s not the same as telling him 'We should keep the office heating system... [one second of silence] moron'. Máxima FM. Not one second of silence.

Full script of the ad in the original language
SFX: Music ANN: En Máxima FM emitimos música de baile las 24 horas del día, ni un segundo menos. Porque un segundo de silencio puede ser terrible. Y es que no es lo mismo decirle al jefe tengo un montón de trabajo atrasado, que decirle al jefe tengo un montón de trabajo [un segundo di silencio] atrasado. Máxima FM. Ni un segundo en silencio.