SCARF by Shackleton Spain for Maxima FM

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SCARF

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Industry TV Channels/Radio Stations and Programmes
Media Radio
Market Spain
Agency Shackleton Spain
Executive Creative Director Juan Silva
Creative Director Victor Aguilar, Nacho Guillo
Account Supervisor Carmen Bambó
Production Beat Music
Released August 2010

Credits & Description

Category: Publications & Media
Advertiser: MAXIMA FM
Product/Service: RADIO STATION
Agency: SHACKLETON
Executive Creative Director: Juan Silva
Creative Director: Nacho Guilló/Víctor Aguilar
Scriptwriter: Nacho Guilló
Agency Producer: Manuela Zamora/Cristina Cortizas
Account Manager: Marta Gutiérrez
Account Supervisor: Carmen Bambó
Production Company: BEAT MUSIC, Madrid, SPAIN
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: SHACKLETON, Madrid, SPAIN

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Dance music ANN: At Maxima FM, we play dance music 24 hours a day and not a second less. Because one second of silence can have deadly consequences. For example, if you go into a shop and say 'I'm looking for the warmest scarf for my girlfriend, could you tell me which?', it's not the same as going in and saying 'I'm looking for the warmest scarf for my girlfriend, could you tell me [one second of silence] witch?' Maxima FM. Not one second of silence.

Full script of the ad in the original language
SFX: Music ANN: En Máxima FM emitimos música de baile las 24 horas del día, ni un segundo menos. Porque un segundo de silencio puede ser fatal. Y es que no es lo mismo entrar en una tienda y decir buenas tardes quería una bufanda de lana gorda, que entrar en una tienda y decir buenas tardes quería una bufanda de lana (un segundo de silencio) gorda. Máxima FM. Ni un segundo en silencio.