McCann Erickson Radio ART by McCann Buenos Aires

ART

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Industry Advertising agencies, Business equipment & services
Media Radio
Market Argentina
Agency McCann Buenos Aires
Director Riki Saúl
Creative Director Martin Mercado
Released December 2004

Credits & Description

Advertising Agency: McCANN ERICKSON ARGENTINA, ARGENTINA, Buenos Aires
Creative Director: Martín Mercado
Scriptwriter: Gonzalo Ladrón De Guevara/Luis Sanchez Zinny
Agency Producer: Verónica Tirone
Director: Riki Saúl
Sound Engineer: Gabriel Franciga

Script in English
VO: You know the word that people in advertising use when someone makes a picture that goes in an ad? They call it the ‘artwork’. What’s wrong with these people? Come on. Can’t they ever just have a little humility? I mean, by those standards I could say that my aunt doesn’t just make a killer pot roast, she makes… poetry.
Artwork… come on! Yo! Michelangelo! Get off that scaffolding, forget about it, you can give that Sistine Chapel a rest now, turns out art is something completely different these days. Hey, Picasso, stop sweating over that vase, come ’ere, it’s much simpler than that, really.
ANNCR: Let’s laugh at ourselves so we can do our job more seriously.
McCann Erickson Argentina on Advertising Day.
Script in Orginal Language
VO: Saben cómo se llama en publicidad cuando alguien hace un dibujo para que salga en un aviso? Eso? Un arte, un arte... qué es lo que le pasa a esta gente que no conoce la humildad... digo, con ese criterio mi tía puede decir que ella no hace guisos, que ella hace... poesías. Un arte, che Miguel Angel, claro, dejá de pintar la Capilla Sixtina , acá la gente dice que el arte es cualquier otra cosa. Picasso vení vení, no te vuelvas loco con ese florero, vení para acá, es mucho mas fácil
ANNCR: Riámosnos de nosotros mismo y vamos a ser mucho más serios.
Macan, en el día de la publicidad.