McCann Erickson Radio FEMALE MYTH by McCann Buenos Aires

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FEMALE MYTH

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Industry Advertising agencies, Business equipment & services
Media Radio
Market Argentina
Agency McCann Buenos Aires
Director Riki Saúl
Creative Director Martin Mercado
Released December 2004

Credits & Description

Advertising Agency: McCANN ERICKSON ARGENTINA, ARGENTINA, Buenos Aires
Creative Director: Martín Mercado
Scriptwriter: Gonzalo Ladrón De Guevara/Luis Sanchez Zinny
Agency Producer: Verónica Tirone
Director: Riki Saúl
Sound Engineer: Gabriel Franciga

Script in English
VO: One of the great myths surrounding the advertising world is the amount of women there are in advertising. When you first walk into an agency, you just can’t believe your eyes, swarms of beautiful women flooding the hallways, going up and down the stairs, you feel like you could just die there. But slowly you start to realise that you were fooled, when you see such quantities you tend to get distracted, and you can’t look at it one case at a time, so what happens? After a while, the pretty one isn’t so pretty anymore, the cool, friendly one is kinda dumb and the only really attractive one gives you a work order at 7pm on a Friday while she says to you: “If you need anything, call me on my cell, I’ll be at the beach with my boyfriend for the weekend. Bye!”.
ANNCR: Let’s laugh at ourselves so we can do our job more seriously.
McCann Erickson Argentina on Advertising Day.
Script in Orginal Language
VO: Uno de los grandes mitos de la publicidad es el de las mujeres, uno entra a trabajar en una agencia y no puede creer lo que ve, cantidad de chicas increíbles caminando por los pasillos, subiendo y bajando escaleras, quiero morir en esta agencia. Pero después vas descubriendo que te engañaron con la cantidad. Uno ve cantidad y se distrae, no puede analizar punto por punto, pero entonces pasa algo, qué pasa? Pasa el tiempo y la que era linda ya no es tan linda, la que era simpática en realidad era tonta y la única que realmente esta buena te trae una orden a las siete de la tarde del viernes al grito de llamame al celu que me estoy yendo a la costa con mi novio
ANNCR: Riámosnos de nosotros mismo y vamos a ser mucho más serios.
Macan, en el día de la publicidad