Alarm Clocks by DDB Warsaw for McDonald's

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Alarm Clocks

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Industry Fast food
Media Radio
Market Poland
Agency DDB Warsaw
Director Kuba Pietrzak At Post Meridian
Producer Pawel Szmaus
Released May 2012

Awards

London International Awards 2012
Radio Innovative Use of Radio Silver Winner

Credits & Description

Entrant: DDB Warsaw, Warsaw
McDonald's Polska / Breakfast - "Alarm Clocks"
Corporate Name of Client: McDonald's Polska
Client Account Director: Adam Pienkowski
Agency Account Director: Nazar Al-Khouri
Radio Station: Radio Kampus
Agency: DDB Warsaw, Warsaw
Global Chief Creative Officer: Amir Kassaei
Chief Creative Officer: Marcin Mroszczak
Creative Directors: Zuzanna Duchniewska-Sobczak/ Maciek Waligora
Copywriters: Michal Desowski/Maciej Twardowski
Executive Agency Producer: Kasia Seyfried
Director: Kuba Pietrzak
Producer: Pawel Szmaus
Recording Studio: Post Box, Warsaw
Sound Designer: Kuba Pietrzak
Audio Engineer: Kuba Pietrzak
Description of the Project
In the morning people usually set their alarm clocks to full or half past the hour. Lots of them choose radio stations instead of regular alarm clock tones to wake them up. That is why we have broadcast our radio spots at 7:00, 7:30 and 8:00 o'clock sharp, postponing the news that are always broadcast at these hours. We had even set the jingle starting the commercial break to play a few seconds before the full hour and half past the hour. This way, when their radio alarm clocks went off, people could hear commercials that sounded like an alarm.