DIVER by DDB Helsinki for McDonald's

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DIVER

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Industry Fast food outlets & restaurants
Media Radio
Market Finland
Agency DDB Helsinki
Creative Director Vesa Tujunen, Jukka Mannio
Producer Kari Haapala
Account Supervisor Jarno Lindblom
Production Soundart
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: BREAKFAST MENU
Agency: DDB HELSINKI
Creative Director: Jukka Mannio/Vesa Tujunen
Scriptwriter: Jukka Mannio/Vesa Tujunen
Account Manager: Pia Eiro
Account Supervisor: Jarno Lindblom
Advertiser's Supervisor: Tomi Wirtanen/Olli Tiainen/Jyrki Vaittinen
Production Company: SOUNDART, Helsinki, FINLAND
Producer: Kari Haapala
Sound Studio: SoundArt
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB HELSINKI, FINLAND

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Birds singing BIRD 1: Mc, Mc, Mc, Mc, Mc, Mc... McDonald's, McDonald's... BIRD 2: McDonald's! McDonald's! BIRD 1: Mc, Mc, Mc, Mc, Mc, Mc... McDonald's, McDonald's... BIRD 2: McDonald's! McDonald's! ANN: Breakfast menu for early birds for just 4,50. At McDonald's.

Full script of the ad in the original language
SFX: Bird calls BIRD 1: Makkariin, mak-makkariin, mak-makkariin... BIRD 2: Makkariin, Mak-kariin... BIRD 1: Makkariin, mak-makkariin, mak-makkariin... BIRD 2: Makkariin, Makkariin! ANN: Aamuvirkuille aamiaismenu alkaen 4,50. Makkarista.

Brief Explanation
At Midsummer holiday almost all Finns go to the countryside to their summer cottages to enjoy the nature. At that time of the year birds are mating - and very loud. These spots were aired during the holiday season when all the roads were packed.