SIGNS YOU LOVE A GREAT DEAL by DDB Sydney for McDonald's

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SIGNS YOU LOVE A GREAT DEAL

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Industry Fast food outlets & restaurants, Fast food
Media Radio
Market Australia
Agency DDB Sydney
Executive Creative Director Matt Eastwood
Creative Director Adam Rose
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: FAST FOOD RESTAURANTS
Agency: DDB SYDNEY
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Scriptwriter: Ed James/Jakub Szymanski
Agency Producer: Danny Grifoni/Honae MacNeill
Production Company: DDB SYDNEY, AUSTRALIA
Sound Engineer: Danny Grifoni
Other Credits: Voice Artist: Kevin Goldsby; Business Management: Georgia O’Brien/Georgina Gooley
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SYDNEY, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Signs you love a great deal: You haggle with Automatic Teller Machines. Your favourite words are 'go', 'everything', and 'must'. And not necessarily in that order. You won a gold medal for haggling. They tried to give you a ribbon. You thought you could haggle in any language. The embassy is exploring every diplomatic channel to get your girlfriend back. You think they should haggle. But you don’t bother haggling for McDonald’s Double Beef and Cheese burger. For only $1.95, there’s no arguing about such a great deal. Only at McDonald’s. SFX: McDonald's mnemonic

Brief Explanation
There are many reasons people like McDonald's. Some make sense. Some do not. These are those reasons.