SIGNS YOU LOVE WAFFLE by DDB Sydney for McDonald's

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SIGNS YOU LOVE WAFFLE

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Industry Fast food outlets & restaurants, Fast food
Media Radio
Market Australia
Agency DDB Sydney
Executive Creative Director Matt Eastwood
Creative Director Adam Rose
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: FAST FOOD RESTAURANTS
Agency: DDB SYDNEY
Executive Creative Director: Matt Eastwood
Creative Director: Adam Rose
Scriptwriter: Ed James/Jakub Szymanski
Agency Producer: Danny Grifoni/Honae MacNeill
Production Company: DDB SYDNEY, AUSTRALIA
Sound Engineer: Danny Grifoni
Other Credits: Voice Artist: Kevin Goldsby; Business Management: Georgia O’Brien/Georgina Gooley
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SYDNEY, AUSTRALIA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Signs you love waffle: You iron your clothes with a waffle iron. You sleep under a waffle blanket. You get crumbs in your bed, but you never go hungry. You love the word 'kerfuffle'. It reminds you of waffles. Kerfuffle... Waffle... It must be the 'offle' sound. Waffle... Kerfuffle... Sorry, I’m waffling. And you waffle your way into McDonald’s, for a waffle cone with vanilla soft serve and strawberry, caramel, or choc topping. Because nothing stops you waffling like a mouth full of waffle cone. Only at McDonald’s. SFX: McDonald's mnemonic

Brief Explanation
There are many reasons people like McDonald's. Some make sense. Some do not. These are those reasons.