Ronald McDonald Barnfond: THE CALL by DDB Stockholm for McDonald's

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Industry Fast food, Public awareness, Charities, Foundations, Volunteers
Media Radio
Market Sweden
Agency DDB Stockholm
Director Sara Haag
Executive Creative Director Andreas Dahlqvist
Account Supervisor Pelle Josephson
Released June 2011

Awards

Cannes Lions 2011
Radio Lions Fundraising & Appeals Bronze

Credits & Description

Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: THE CALL
Advertiser/Client: RONALD McDONALD BARNFOND
Product/Service: FUNDRAISING APPEAL
Entrant Company: DDB STOCKHOLM, SWEDEN
Advertising Agency: DDB STOCKHOLM, SWEDEN
Executive Creative Director: Andreas Dahlqvist
Scriptwriter: Nick Christiansen/Joel Ekstrand
Planner: Karl Wikström
Account Manager: Jeanette Ytterman
Account Supervisor: Pelle Josephson
Production Company: SARA HAAG Stockholm, SWEDEN
Director: Sara Haag
Radio station or network
this ad first aired on: Mix Megapol
Sound Studio: Redpipe

The Radio ad titled Ronald McDonald Barnfond: THE CALL was done by DDB Stockholm advertising agency for McDonald's in Sweden. It was released in Jun 2011.