WHENEVER YOUR DAY ENDS by DDB Johannesburg for McDonald's

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WHENEVER YOUR DAY ENDS

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Industry Fast food
Media Radio
Market South Africa
Agency DDB Johannesburg
Executive Creative Director Gareth Lessing
Producer Angelique Pallet
Account Supervisor Niki Cinnamon
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: 24 HOUR OPENING
Agency: DDB SOUTH AFRICA
Executive Creative Director: Gareth Lessing
Scriptwriter: Kenneth van Reenen/Greig Watt/Darren Borrino
Agency Producer: Angelique Pallet
Account Manager: Niki Cinnamon
Account Supervisor: Niki Cinnamon
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Producer: Angelique Pallet
Sound Engineer: Paul Geddes
Music Artist/Title: Kenneth van Reenen/Greig Watt/Gretta Brazelle
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: DDB SOUTH AFRICA, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
FVO: Whenever your day ends, we're open. McDonald's. Now 24 hours. MVO1: That was great, can we just have one that's a little brighter, please. FVO: Sure. Whenever your day ends, we're open. McDonald's. Now 24 hours. MVO1: You know what, I liked the second half of the first one you did, so maybe you can try and mix the two together? FVO: Okay. Whenever your day ends... MVO2: Yup, sorry! Could you also make it faster, but seem less rushed... FVO: Sure. Whenever your day ends, we're open. McDonald's. Now 24 hours. MVO1: Um, try making it sound like you're speaking to a friend. Ja, so you're speaking to a friend... but your friend is the nation. FVO: Yes. Whenever your day ends, we're open. McDonald's. Now 24 hours. MVO2: Just... do one that's a little faster? MVO1: Um, can you just try another one for us there, please. FVO: Whenever your day ends, we're open. McDonald's. Now 24 hours. SFX: McDonald’s mnemonic