TWEET by Cossette Vancouver for McDonald's

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TWEET

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Industry Fast food outlets & restaurants
Media Radio
Market Canada
Agency Cossette Vancouver
Creative Director Rob Sweetman, Bryan Collins
Production GGRP
Director Alistair Abell
Producer Gord Lord
Released August 2010

Credits & Description

Category: Restaurants & Fast Food Outlets
Advertiser: McDONALD'S
Product/Service: McMINI SANDWICH LAUNCH
Agency: COSSETTE WEST
Creative Director: Bryan Collins/Rob Sweetman
Scriptwriter: Mike Felix/Bart Batchelor
Agency Producer: Mike Hasinoff
Account Manager: Kristen Sandberg/Cori White/Nadine Wilson
Production Company: GGRP, Vancouver, CANADA
Director: Alistair Abell
Producer: Gord Lord
Sound Studio: GGRP
Sound Engineer: James Spooner
Music Artist/Title: Peter Clarke
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: COSSETTE WEST, Vancouver, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO1: Man what a lovely day today, can you hear the birds chirping? SFX: Tweet MVO2: Yes, let’s celebrate with a McMini sandwich from McDonald's. SFX: McDonald's mnemonic

Brief Explanation
These are all read like the talent is struggling to read out their lines in the available time. There is no pause between the two people’s voices and sound very rehearsed. They could even make mistakes or get cut off by the end tag, which is played very quickly. Their voices strain in parts as they struggle to get all the words out.