Meat & Livestock Australia/ MLA Radio UNAUSTRALIAN by BMF Australia


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Industry Pre-Cooked Meals & Frozen Food
Media Radio
Market Australia
Agency BMF Australia
Director Phil Rich
Creative Director Warren Brown
Account Supervisor Samantha Reading
Released January 2005

Credits & Description

Advertising Agency: BMF ADVERTISING, AUSTRALIA, Sydney
Creative Director: Warren Brown
Scriptwriter: Dennis Koutoulogenis/Dale McGuinnes
Agency Producer: Tamyson Power
Account Supervisor: Samantha Reading
Advertiser's Supervisor: David Thomason
Director: Phil Rich
Sound Engineer: Barry Stewart

Script in English

SFX: Advance Australia Fair

Sam: There’s nothing worse than being un-Australian. I should know, I’ve been Australian all my life. And I’m sickened by the creeping tide of un-Australianism eroding our great traditions, like our custom of eating Lamb on Australia Day. Un-Australianism is everywhere. For example, people wearing those plastic, brightly-coloured flip-flop shoes with flowers on them. What’s wrong with rubber thongs in simple primary colours? If I hear another person say “thong”, when they mean those swimming costumes poncey Brazilian blokes wear up their bums, I’ll do my block. Sadly, the scourge of un-Australianism has even infected our national day. A balanced Australia Day diet should consist of a few nice, juicy lamb chops and beer. (And perhaps a bit of pavlova for those with a sweet tooth). Yet your long-haired, dole-bludging types are indulging their pierced tastebuds in all manner of exotic, foreign, often vegetarian cuisine: chicken burger value meals, pizzas, a number 42 with rice… It’s an absolute disgrace. And people ask why we need capital punishment. Do you think the diggers in the trenches were fighting for tofu sausages? No, they were thinking of grabbing a lamb chop off the barbie with their bare fingers, sustaining third degree burns, then sticking their hands into a relieving esky to fish out a cold one. Look at our national song, Waltzing Matilda. It’s about a bloke trying to get a nice bit of lamb into his tuckerbag, not spicy chicken wings. The soap-avoiding, pot-smoking, hippy vegetarians may disagree with me, but they can get stuffed. They know the way to the airport, and if they don’t I’ll show them. So the message is clear – even for you backpackers: roll out the barbie, ensure the gas bottle’s filled, stack the fridge full of lamb, and prepare the invitation list. So don’t be un-Australian - serve lamb on Australia Day. You know it makes sense. I’m Sam Kekovich.
Brief Explanation

In a spoof of a party political broadcast, we give Australians a funny reminder that it would be un-Australian to celebrate our national day without eating lamb.