BLACK by Lowe Johannesburg for Medal Paints

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BLACK

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Industry Paints, Paint Brushes, Adhesives
Media Radio
Market South Africa
Agency Lowe Johannesburg
Executive Creative Director Rui Alves
Creative Director Eoin Welsh
Producer Juliet Curtis
Account Supervisor Sylvia Swart
Production FREQ'NCY
Producer Leanne Oldred
Released August 2010

Credits & Description

Category: Household
Advertiser: MEDAL PAINTS
Product/Service: PAINTS
Agency: LOWE BULL
Executive Creative Director: Rui Alves
Creative Director: Eoin Welsh
Scriptwriter: Matthew Berge/Christopher Charoux
Agency Producer: Juliet Curtis
Account Manager: Xavier Marot
Account Supervisor: Sylvia Swart
Production Company: FREQ'NCY, Johannesburg, SOUTH AFRICA
Producer: Juliet Curtis/Leanne Oldred
Sound Studio: Freq'ncy
Sound Engineer: Jo Darling-Risi
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: LOWE BULL, Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
ANN: Listen to this. SFX: Crowd ambience MVO: If any black man thinks he’s going to get his rights simply handed to him on a plate, he is sorely mistaken. He’s going to have a fight on his hands. So I ask you, are you ready, brothers? SFX: Crowd cheers softly ANN: And now the same thing in black. SFX: Crowd ambience MVO: If any black man thinks he’s going to get his rights simply handed to him on a plate, he is sorely mistaken. He’s going to have a fight on his hands. So I ask you, are you ready, brothers? SFX: Crowd cheers loudly ANN: If a colour can make something sound inspirational, imagine how it can make it look. Medal Paints. The right colour matters. Visit medalpaints.co.za

Brief Explanation
The intention of each of these radio spots was to show how, tonally, an entire audio situation can change when associated with a certain colour. This was done to highlight the brand positioning of Medal Paints – The right colour matters.