PERFECTION by The Jupiter Drawing Room South Africa for Children Of Fire

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PERFECTION

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Industry Charities, Foundations, Volunteers
Media Radio
Market South Africa
Agency The Jupiter Drawing Room South Africa
Creative Director Thomas Cullinan Johannesburg
Production SONOVISION STUDIOS
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: CHILDREN OF FIRE
Product/Service: MEDICAL TREATMENT FOR BURN VICTIMS
Agency: THE JUPITER DRAWING ROOM (SOUTH AFRICA)
Executive Creative Director: Thomas Cullinan
Creative Director: Thomas Cullinan
Scriptwriter: Vuyani Plata
Agency Producer: Nicola Berry
Account Manager: Lutho Mgadle
Production Company: SONOVISION STUDIOS, Johannesburg, SOUTH AFRICA
Sound Studio: Sonovision Studios
Sound Engineer: Kitso M
Music Artist/Title: S Martin/H Wikstrom: Mezzo Tango
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: THE JUPITER DRAWING ROOM (SOUTH AFRICA), Johannesburg, SOUTH AFRICA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Music; magazine page turning FVO1: Okay Doctor, see her? See how sharp her cheekbones are? That’s what I’m looking for. MVO1: Mmhmm... SFX: Magazine pages turning MVO2: This nose on the right. That’s the nose I’ve always wanted. MVO1: Mmhmm... SFX: Magazine pages turning FVO2: I just want her lips. Look at how full they are. So gorgeous. MVO1: Yes... SFX: Magazine pages turning MVO3: My ears, they stick out for miles. I need you to pin them back a little. MVO1: Mmhmm... SFX: Magazine pages turning FVO3: I don’t like my breasts this big anymore. It’s so last year. MVO1: Okay. SFX: Magazine pages turning MVO1: And who would you like to look like? SFX: Pause BOY: I just want to look like me again. ANN: For burn survivors, normal is very expensive. At least 15,000 children get burnt in South Africa every year. If you want to help, please contact us at www.FireChildren.org

Brief Explanation
In South Africa, at least 15,000 children per year fall victim to accidental burns. Children of Fire is Africa's first burns charity and is dedicated to sourcing medical treatment for young burn survivors, as well as promoting their emotional development. Over the years, the charity has helped hundreds of children and their families from across Africa deal with the often devastating consequences of injuries caused by burns.