Melbourne Mint Radio Vikings by The Reactor

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Industry Banking & Financial Services
Media Radio
Market Australia
Agency The Reactor
Creative Director Phil Childs, Nick Brown
Copywriter Angus Smallwood, Chris Taylor
Producer Rodney Lowe
Production Production Alley
Released June 2013

Credits & Description

What do pirates, knights and Vikings have in common with people who manage their own super? Everything: according to The Reactor and client Melbourne Mint.
Together, they've launched a new radio campaign that aims to highlight gold's long established place in the history of personal wealth. The ads will run solely on Melbourne's highest rating commercial talk station, 3AW, taking advantage of their listener base to target investors and people with self-managed super funds.
Category: Finance & insurance
Client: Melbourne Mint
Agency: The Reactor
Production: Production Alley
Country: Australia
Creative Director: Nick Brown
Creative Director: Phil Childs
Copywriter: Angus Smallwood
Copywriter: Chris Taylor
Producer: Rodney Lowe