SLIP OF THE TONGUE by BBDO Germany for Melitta

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SLIP OF THE TONGUE

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Industry Non-alcoholic drinks
Media Radio
Market Germany
Agency BBDO Germany
Creative Director Veikko Hille, Sebastian Hardieck
Account Supervisor Dirk Bittermann
Production Studio Funk
Released August 2010

Credits & Description

Category: Non-Alcoholic Drinks
Advertiser: MELITTA KAFFEE
Product/Service: UP&AWAKE COFFEE PADS
Agency: BBDO GERMANY
Creative Director: Sebastian Hardieck/Veikko Hille
Scriptwriter: Alexander Busch
Account Manager: Julius Möbius/Ulrike Heinecke
Account Supervisor: Dirk Bittermann
Production Company: STUDIO FUNK, Düsseldorf, GERMANY
Sound Engineer: Philipp Lange
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: BBDO GERMANY, Düsseldorf, GERMANY

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: Radio news jingle; beeping of news countdown MVO: It's exactny midlight... ANN: Stay awake! With Melitta Up&Awake.

Full script of the ad in the original language
SFX: Nachrichtenjingle; Sekunden-Countdown der Nachrichten MVO: Es ist genull nau Uhr... ANN: Bleib wach! Mit Melitta Up&Awake.

Brief Explanation
The campaign promotes Melitta Coffee in an unseen way, as the brand that keeps you awake. Spots that sounded like the news, were aired at night right before and just after the news. The supposed 'newsreader' fails several times due to his tiredness.