WHEN THE SPOTLIGHT HITS by MacLaren McCann Toronto for Federation Of Quebec's Alzheimer Societies

WHEN THE SPOTLIGHT HITS

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Industry Charities, Foundations, Volunteers
Media Radio
Market Canada
Agency MacLaren McCann Toronto
Creative Director Alain Bourgeois
Production Sonart
Released August 2010

Credits & Description

Category: Fundraising & Appeals
Advertiser: FEDERATION OF QUEBEC'S ALZHEIMER SOCIETIES
Product/Service: MEMORY WALK
Agency: MARKETEL/McCANN ERICKSON
Creative Director: Alain Bourgeois
Scriptwriter: Cedric Audet
Agency Producer: John V. Kennedy
Production Company: SONART, Montreal, CANADA
Sound Studio: Sonart
Music Artist/Title: Viviane Audet/Guerre De 3 1/2
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: MARKETEL/McCANN ERICKSON, Montreal, CANADA

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
SFX: CKOI 96.9 FM Radio jingle MVO: It's now 10h35, next is a song by a young-and-upcoming singer/songwriter. The song is entitled Guerre De 3 1/2 and it's a single from her new album Le Long Jeu, here she is: Viviane Audet on 96.9 CKOI. SFX: Music FVO: Tonight love is going to war Tonight you're sleeping on the couch I'm dead in the sea blue bed Sea salt silence in the apartment I yell to you Say something Somebody call... my... Uh...I...uh... MVO: Did you know that 120,000 people in Québec are affected by Alzheimer's? Today is the Rona's Memory Walk to help raise funds for the Federation of Québec Alzheimer Societies. What you need to know is that Viviane Audet is actually the spokeperson for the Federation of Québec Alzheimer Societies. You’re all invited to join in today. For more details please visit www.lamarchedelamemoire.com We're going back to the music, with this time the full version of Viviane Audet's song, here's the title again: Guerre de 3 1/2. You're listening 96.9 CKOI. SFX: Music

Full script of the ad in the original language
SFX: Jingle Radio 96,9 CKOI MVO: 10h35, c'est l'heure d'aller en musique. J'vous fait découvrir une jeune auteure compositeure-interprète, sa chanson s’intitule Guerre De 3½ et c’est tiré de l'album Le Long Jeu. Voici Viviane Audet au 96.6 CKOI. SFX: Musique FVO: Ce soir l'amour s'en va en guerre Ce soir tu dors sur le divan Moi morte dans le lit bleu de mer Silence de sel dans l'appartement Moi j'crie à toi Dis quelque chose Je veux qu'on appelle... ma... euh... je... euh... (Murmures incompréhensibles jusqu'au blanc total) MVO: Saviez-vous que près de 120,000 personnes sont atteintes de la maladie d'Alzheimerau Québec? Aujourd'hui se tient la marche de la mémoire Rona au profit des sociétés Alzheimer du Québec. Ce qui faut savoir c'est que la chanteuse Viviane Audet qu'on vient d'entendre est la porte-parole de la Fédération Québécoise des Sociétés Alzheimer. Et on vous invite donc à participer à cet événement aujourd'hui. Pour plus de renseignements, rendez-vous au www.lamarchedelamemoire.com Maintenant nous ré-entendre la chanson au complet de Viviane Audet. J'vous rappelle le titre Guerre De 3½ qu'on écoute au 96.9 CKOI. SFX: Musique

Brief Explanation
To increase donations for the Federation of Québec Alzheimer Societies' Memory Walk, we put Alzheimer's in the spotlight. We did it in a non-traditional way. During the premiere airing of her new album’s first single, successful singer/songwriter and Quebec Alzheimer Societies’s spokeperson Viviane Audet forgot the lyrics of her own song. This happened in commercial free segment of a primetime french canadian radio show, hitting the listeners off-guard. The song GUERRE DE 3 1/2 began as it does on the album, but at approximately 50 seconds in, the singer began to mumble and forgot the words of her own song.