POPCORN by Acw Grey Tel-Aviv for Menta

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POPCORN

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Industry Retail, Distribution & Rental companies
Media Radio
Market Israel
Agency Acw Grey Tel-Aviv
Executive Creative Director Yonatan Stirin
Creative Director Shani Gershi, Tal Riven
Account Supervisor Sarit Sternhell
Production Signal
Released August 2010

Credits & Description

Category: Retail Stores
Advertiser: DELEK
Product/Service: MENTA CONVENIENCE STORES
Agency: ACW GREY
Executive Creative Director: Yonatan Stirin
Creative Director: Tal Riven/Shani Gershi
Scriptwriter: Yael Koren/Liron Golan
Agency Producer: Rony Rotman
Account Manager: Dani Brande
Account Supervisor: Sarit Sternhell
Production Company: SIGNAL, Tel Aviv, ISRAEL
Date of First Appearance: Jan 1 1900 12:00AM
Entrant Company: ACW GREY , Tel Aviv, ISRAEL

Full script of the ad IN ENGLISH, REGARDLESS OF THE ORIGINAL LANGUAGE OF THE AD
MVO: Popcorn! Popcorn! ANN: Snacks can also be found on the road, in Menta convenience stores.

Full script of the ad in the original language
MVO: Bamba! Bamba! ANN: Gam hatifim efshar limtso al haderech, be'Menta, reshet hanuyot hanohut shel delek.

Brief Explanation
Menta is a convenience store chain spread throughout Israel. The brief was to show the wide variety of products sold in the stores, and communicate the fact that with Menta you can find almost every product on the road, and pick those up as you drive by. We were asked to create short and sharp radio ads, which can communicate almost every product sold in the stores. The objective was to save media time, create a nationwide campaign that will run all year long, and will also be able to serve as short radio programme sponsorship messages.