Menta Radio Drink and Drive by M&C Saatchi Tel-Aviv

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Drink and Drive

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Industry Department Stores & Shopping Malls
Media Radio
Market Israel
Agency M&C Saatchi Tel-Aviv
Creative Director Hagai Shalev
Copywriter Barak Harshalom
Released February 2017

Credits & Description

Menta is one of Israel's leading chains of Convenience retail stores, with more than 200 outlets inside Delek's petrol stations. To promote Menta's special offer coffee at night for only 4.90 NIS (one pound) we created this Radio spot that aired mainly at night, with this simple message: At night, Drink and Drive.Agency: Saatchi & Saatchi, Tel Aviv
Media: Radio
Category: Drinks, non-alcoholic
Client: Delek Menta/ Joe Caffee
Agency: M&C Saatchi
Country: Israel
Chief Creative Director: Tzur Golan
Creative Director: Hagai Shalev
Copywriter: Barak Harshalom
Group Account Director: Idit Zemmer
Account Director: Michal Nachum
Radio Director: Liran Reiter‎‏